About Craneweave

Built by founders who understand
how brands get discovered.

Craneweave was founded by two operators who spent years inside the systems that shaped brand discovery. One built a media brand that reaches tens of millions of people and counts some of the world's largest brands and organizations among its partners. One managed hundreds of millions in digital advertising at the platforms brands depended on most.

That experience gave them direct visibility into how purchase decisions form and how quickly the starting point for those decisions is shifting toward AI. Building the brand that gets found in that environment requires a team that has operated at the intersection of media, advertising, and scale. Craneweave is that team.

Meet the team

Michael Lai
Michael Lai
Co-Founder — Branding & Media Strategy

Michael is the founder of AsianFeed, one of the leading Asian-centric digital media brands in the world, reaching over 25 million people monthly across its platforms. He has partnered with some of the largest organizations in the world — including Netflix, Disney, the NFL, the White House, and the US State Department.

He has been featured in prominent media outlets including CNN and Vox, and is recognized on Forbes 30 Under 30 and Fast Company's World Changing Ideas. At Craneweave, Michael leads branding and media strategy for clients, bringing firsthand experience in what it takes to build a media presence that compounds at scale.

Mark Kim
Mark Kim
Co-Founder — AI Discoverability Strategy

Mark was a Senior Account Manager at Google, advising the company's third largest advertising client across billions in advertising spend in digital marketing channels, and a Retail and E-commerce Vendor Manager at Amazon, working directly with enterprise brands on sales and performance strategy.

At Craneweave, Mark leads AI discoverability strategy for clients, bringing a deep understanding of how the platforms that now power AI discovery are built, how they weight signals, and what it actually takes to build authority within them.

Why this
combination
matters.

Most agencies approach AI visibility as either a technical problem or a content problem. It's both — and solving only one doesn't move the needle.

Mark's background means we build measurement infrastructure and discoverability strategy rooted in how the underlying platforms actually work. Michael's background means the content we produce is built to genuine editorial standards — not optimized to game a system that will change next quarter.

The brands that get cited by AI engines are the ones that have built real authority across real channels. That's what we know how to build.

We work with a small
number of clients.
Deeply.

Every engagement involves both founders at every stage. If you're thinking seriously about your brand's visibility in an AI-mediated world, start the conversation.

team@craneweave.com