Expert coaching should be within reach.

We built Craneweave to make personalized coaching available to more students, applicants, professionals, and organizations. The platform handles the structure and logistics so expert coaches can focus on the moments where their judgment matters most.

About Craneweave

Meet the founders

Mark Kim

Mark Kim

Princeton ’20 · Wharton ’26. Former Princeton alumni admissions interviewer with ten years of coaching experience. His mentees have been admitted to Wharton, Duke, and Stanford, and candidates he coached have earned roles at Google, Amazon, and MBB consulting firms. He has also led AI workshops for audiences of up to 1,000 at Fortune 500 companies.

Michael Lai

Michael Lai

Hofstra ’21 · Wharton ’26. Admitted to Hofstra’s BS/MD program before choosing entrepreneurship. He has ten years of coaching experience, including mentees admitted to Yale and Wharton, and has led AI workshops reaching 3,000+ attendees.

We have spent a decade helping people navigate applications, recruiting, and new ways of working. Craneweave grew from a simple idea: let technology handle the repeatable work so great coaches can share their expertise with more people—without turning the coaching itself into something generic.

The standard

  • Every review carries a name.

    Clear, human feedback from the coach who reviewed your work.

  • Carefully selected coaches.

    Every coach brings relevant firsthand experience and completes an evaluated sample review before working with clients.

  • Honest promises.

    We cannot guarantee an admission, offer, or performance outcome. We promise thoughtful expert review, clear next steps, and feedback on schedule.

  • Your work stays yours.

    Used only to coach you. Never sold or used to train AI models. Deleted within 90 days after coaching or a program ends—sooner if you ask.

  • Clear pricing.

    Straightforward individual plans, complete written scopes for teams and cohorts, and no hidden fees or surprises.

Contact

Reach out at team@craneweave.com

What are you working toward?

Now reserving launch spots. Individual plan details are published on the Pricing page. Organization programs are scoped and priced in writing. No payment today.

Interested in coaching? Become a coach →

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