Writing

Notes on building
brands that AI cites.

Essays and field notes on AI-native brand strategy, citation engineering, and the changing shape of discovery in a post-search era.

• April 29, 2026 · Mark Kim

  The post-web brand

  For two decades, the playbook for brand discovery was stable. Buyers searched on Google. Brands optimized to rank. Pages competed against pages, and the winners earned the click.